The February 2007 issue of Harvard Business Review has a great article with the title How Managers’ Everyday Decisions Create or Destroy Your Company’s Strategy. One sentence intrigued me immensely, “Strategy is crafted as managers at all levels of a company commit resources to policies, programs, people, and facilities.”
Is this true? You mean, strategy is not a divine thought from the brightest and best minds housed in the corporate office: the brand managers’ perfectly laid-out master plan; or the general manager’s latest proclamation of the company way? No, strategy is the sum of the parts—Those thousands of decisions that dictate the use of resources at any moment. Read more
